Matt Lawson on trying to lead the way with Women's Football
One of the features in the 150th Centenary edition of the Match Programme is in the Nutrition & Health page, written by Matt Lawson who heads up Sports Nutrition for the Club, introducing the campaign on ladies football.
Hope Powell recently caused a stir by complaining that the UK Media does the women's game a disservice, despite it now being the third most popular sport behind men's football and men's cricket.
Notts fans picking up a copy will see some of the challenges ahead of the Olympics and how the science might differ if you are a female athlete. Notts County FC will also be supporting the Notts FA in their bid to develop the ladies game in 2012.
Progress in the World Cup has seen England Ladies rise to a highest ever position of sixth in the FIFA World Rankings. Indeed, FIFA has recently confirmed that there are 30million females playing football across the world.
Matt, who origionally trained as a Dietitian, explained: "Raising this issue is very important and is the start of a lot of work we will be doing to promote Ladies Football in 2012.
"From a community point of view as The World's Oldest Football League Club, we want to lead the way with this. We have made contact with Hope Powell and will be supporting the Notts FA with their grassroots women's football work."
He added: "The Women's Super League (WSL) was launched by the FA last year, a new elite league for ladies."
"2012 is set to be a pivotal year for women's football in this country, but how do their nutritional considerations and sporting demands differ? We need to get the science, fitness and coaching right. Promoting women in sport and ladies football is something close to the Clubs heart and something we are very proud of."
For more information on how Notts County can support young people in your school engage in sport, please contact Matt Lawson, Community Liaison Officer on 0115 952 9000 or 07917 564612. Alternatively, email Matthew.Lawson @nottscountyfc.co.uk.